OPEN FARM SUNDAY - 1 JUNE 2008 – An Opportunity To Feed Your Senses

Being the UK’s No.1 family outdoor clothing company we like to support events, that promote getting out and about in the good old British countryside. For the second year running Regatta have provided t-shirts and jackets for all who help work at the Open Farm Sunday, organised by LEAF.

On Sunday 1 June 2008, hundreds of farmers across the country will be opening their gates to the public. Open Farm Sunday, organised by LEAF (Linking Environment And Farming), offers a fantastic opportunity for everyone, young and old, to enjoy the living, vibrant countryside.

A day spent in the countryside is a day feeding the senses, says Caroline Drummond, Chief Executive of LEAF. “With over 500 farms all around Britain expected to open to the public on 1st June, there will be plenty of opportunities to take time to listen to the birds, soak up the scenery nurtured by the farmer, experience the smells of the farmyard and really get in touch with the land that sustains us. It is a great chance to discover at first hand what it means to be a farmer – and even taste the produce that comes from the land”

Open Farm Sunday is a great day out families, ramblers, birdwatchers and school children alike, to learn more about where our food comes from, and the work farmers do. By protecting the environment and nurturing the wildlife it supports; and protection water, soil and air quality, farmers are ensuring the continuity of supply of wholesome food. LEAF farmers are committed to a sustainable system of agriculture, which meets the economic needs of farmers, addresses the concern of consumers and minimises any impact on the environment.

REGATTA TRIED AND TESTED BY THE BEST!

Here at Regatta, quality and innovation is paramount when developing our new products. We constantly strive to provide great value gear. So, what is the best way to achieve this…? By exposing our new products to the elements and ensuring they are tried and tested by an outdoor expert like Steve Howe.
Steve is a professionally qualified mountaineering instructor, he holds the highest qualification in the Mountain Instructor Scheme and has over 30 years experience. He has introduced many people to the joys of being in the great outdoors including hill walking, mountaineering, rock climbing, scrambling, and technical snow and ice climbing. His dedication has even earned him an honour by The Queen, with membership of The Royal Victorian Order for his commitment to using adventurous outdoor activities to develop potential in young people.

Regatta helps locals schools to get fit and healthy

Local school Pupils are being encouraged by Regatta to work towards a healthier lifestyle. We are currently supporting a number of Walking Bus schemes within the Trafford area and have plans to show our support to additional schools within the North West for 2008.

Schools currently taking part in the Walking Bus programme include St Mary’s CE Primary School and St Michael’s in Flixton. With the help of Regatta, volunteers and Trafford City Council, pupils walk to and from school safely. The scheme encourages parents to leave their car at home, which helps to ease congestion and provide a great form of exercise for the children.
Regatta offers assistance by providing fluorescent waistcoats to ensure the pupils wearing them can seen by drivers in the busy rush hour traffic. In addition, Regatta also offers all the children who take part regularly the opportunity to be entered into a monthly prize drawer, with the chance to win Regatta clothing.

In addition to the Walking Bus initiative, Regatta is also supporting the Trafford School Meals Week, which is aimed at educating children about eating a nutritious and balanced diet.

Regatta Support Young People Through Raleigh International Partnership

Regatta is delighted to announce its exciting new partnership with leading youth development charity Raleigh International.

The two parties have agreed upon a long-term partnership that sees Raleigh International become Regatta’s official partner for the newly created Regatta Foundation. The Foundation’s aim is to provide disadvantaged young people the opportunity to receive worthwhile and life-enhancing experiences in the great outdoors.

Initially, Regatta is funding a number of assisted places on Raleigh International’s overseas programmes for young people in the Manchester area. Raleigh International’s young volunteers come from all nationalities and backgrounds, places will be offered to those who complete up to 200 hours of volunteer work in their local community. The programmes are designed to help develop life-skills and self-confidence. ,br>
Speaking about the new collaboration, Graham Rickard, Regatta’s Marketing, Design, Product and Export Director:

“We are very excited about our new partnership, Raleigh International is the ideal charity for us. Raleigh International exists to help young people achieve personal growth and development in a fun and challenging environment through its exciting and worthwhile overseas volunteering opportunities. “

For more information on Raleigh International visit their website: www.raleighinternational.org

Scout Jamboree

For 2007, Regatta has forged a 3 year partnership with the Scout Association and the first major initiative that we will be involved with is its 21st World Scout Jamboree.

6000 international volunteers will join 32,000 14-18 year old Scouts and their leaders for 12 days at the 21st World Scout Jamboree in Hylands Park, Essex.

But, the Jamboree isn't just for those camping - Scouting and Guiding members young and old, as well as friends, family and supporters are encouraged to come along and sample the atmosphere for themselves.

For information Please Vist www.scouts.org

CELEBRITIES WEAR THEIR REGATTA GEAR OUT

Regatta is embarking on its first major celebrity advertising campaign since the 90’s, teaming up with four well-known outdoor enthusiasts – Bill Oddie, Janet Street Porter, Michaela Strachan and Peter Duncan. The advertising images photographed by world famous portrait photographer John Rankin, hit the press from March.
The celebrities were chosen for the campaign, costing half a million pounds, for several reasons:
Bill Oddie – The well-loved presenter of the BBC shows, Springwatch and Autumnwatch. Bill is also a highly regarded presenter on a variety of other wildlife and bird watching programmes, encouraging families to enjoy the outdoors.